Context Matters

According to the Context Matters Principle, when somebody asserts X in a certain context A, you might believe X but, when provided more context, you might change your mind. Based…

Three Truths About Outcome Based Model

In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we'll look at a few attributes of the outcome-based model. To recap: Output: I…

Pune Metro Card – Third Time’s The Charm

At its inception two years ago, Pune Metro supported the following ticketing options: Human-operated ticket counter Self-service kiosk WhatsApp e-ticket Contactless prepaid card. Since I've a great experience with contactless…

Rising Friction In Banking – Part 1

I once argued that Banks Will Never Catch Up With The Frictionless UX Of Fintechs. Since then, I've seen some improvements in the user experience of banking apps. My go-to…