About UPI Ban By Small Merchants – Part 2
I recently covered the primary issues related to the ban of UPI by small merchants: Do small merchants make so much money? Why refuse UPI? Why avoid GST? Are small…
Finfluencer v. RIA: Who Should You Trust?
When you touch a hot plate, you'll reflexively withdraw your hand and douse it in a bucket of ice to escape the hot burn. However, if you dunk your hand…
B2B Appointment Booking: T&M or Output or Outcome Based Pricing Model?
A B2B Appointment Booking firm (herewith "Acme") serves B2B technology vendors for whom it creates awareness, generates interest and sets appointments for meetings with decision makers of companies in their…
About UPI Ban By Small Merchants – Part 1
Facing mounting GST notices, many small merchants in Bangalore and elsewhere in the state of Karnataka are declining UPI and other digital payments, and insisting on cash from their customers.…
Witness Swears To Tell “The Whole Truth” – But Can He?
In courtrooms, witnesses take a solemn oath to “tell the truth, the whole truth, and nothing but the truth.” At the same time, they're also instructed to “only answer the…
How AI Can Propel Personalization To A Higher Orbit
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet…
Harvard Mumbai: Innovative Or Harebrained?
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked…
How My Quest For Semantic Search Ended With ChatGPT
For a long time, I'd been using the standard SEARCH function supported by WordPress to find my posts on this blog. Like all search engines, it works by matching keywords…
BlinkIt – Height Of Location Friction Among All Hyperlocal Apps
In Why Do Hyperlocal Apps Have So Much Location Friction?, we had a look at several location-related friction hotspots in hyperlocal apps like Dunzo, Ola, Pizza Hut Delivery, Rapido, and…
Rising Friction In Banking – Part 2
In Rising Friction In Banking - Part 1, we saw four friction hotspots in customer journeys and applications in banking. In this Part 2, we'll see four more. 5. Account…