Witness Swears To Tell “The Whole Truth” – But Can He?
In courtrooms, witnesses take a solemn oath to “tell the truth, the whole truth, and nothing but the truth.” At the same time, they're also instructed to “only answer the…
How AI Can Propel Personalization To A Higher Orbit
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet…
Harvard Mumbai: Innovative Or Harebrained?
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked…
How My Quest For Semantic Search Ended With ChatGPT
For a long time, I'd been using the standard SEARCH function supported by WordPress to find my posts on this blog. Like all search engines, it works by matching keywords…
BlinkIt – Height Of Location Friction Among All Hyperlocal Apps
In Why Do Hyperlocal Apps Have So Much Location Friction?, we had a look at several location-related friction hotspots in hyperlocal apps like Dunzo, Ola, Pizza Hut Delivery, Rapido, and…
Rising Friction In Banking – Part 2
In Rising Friction In Banking - Part 1, we saw four friction hotspots in customer journeys and applications in banking. In this Part 2, we'll see four more. 5. Account…
Context Matters
According to the Context Matters Principle, when somebody asserts X in a certain context A, you might believe X but, when provided more context, you might change your mind. Based…
Three Truths About Outcome Based Model
In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we'll look at a few attributes of the outcome-based model. To recap: Output: I…
Pune Metro Card – Third Time’s The Charm
At its inception two years ago, Pune Metro supported the following ticketing options: Human-operated ticket counter Self-service kiosk WhatsApp e-ticket Contactless prepaid card. Since I've a great experience with contactless…
Trump Tariffs: 7 Reasons Consumers Won’t Pay The Price
Economists claim that American consumers will bear the cost of Trump Tariffs. Dealmakers insist that overseas exporters and / or American importers will find ways to avoid passing on the…