Eight Ways To Scale The Paywall
People don't want to buy subscriptions just to read the one odd article. But they're happy to pay 10 cents or 10 rupees to read an individual article in their…
Innovate Now, Invent Later
To: editet@timesgroup.com Subject: India's Gotta Reset & Dance | Letter to the Editor Dear Editor of Economic Times: This has reference to the op-ed titled "India's Gotta Reset & Dance"…
Highlight Link – Now In Chrome Itself!
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what…
Will ChatGPT Kill SaaS?
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of…
Product Mindset – Middleware Platform
I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows…
Test Driving DIKW Model With Pizza Coke Sales Data
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I…
Bootcamp: Latest Presales Technique
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that…
Innovation Is Not Invention
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few…
ChatGPT: Navigating the Peaks and Troughs Of Gartner Hype Cycle
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the…
When Will M&A Propel An Indian IT Company Into Fortune Global 500?
This has been a year of big ticket M&A in the Indian IT industry. While the acquisitions haven't put any Indian IT company on the FORTUNE GLOBAL 500 list yet,…