Test Driving DIKW Model With Pizza Coke Sales Data
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I…
Bootcamp: Latest Presales Technique
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that…
Innovation Is Not Invention
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few…
ChatGPT: Navigating the Peaks and Troughs Of Gartner Hype Cycle
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the…
When Will M&A Propel An Indian IT Company Into Fortune Global 500?
This has been a year of big ticket M&A in the Indian IT industry. While the acquisitions haven't put any Indian IT company on the FORTUNE GLOBAL 500 list yet,…
How Do Banks Benefit From Auto Bill Pay?
(This post is a slightly edited version of my answer to the above Quora question.) When I pay my electricity bill on the utility company's website or app, I'm using the…
Predict Technology Adoption By TALC, Not TAPU
Soon after the demonetization of high value currency notes in India in 2016, there was a huge cash crunch and the public was exhorted to switch to cashless methods of…
Price Primer
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I've covered pricing methods here and here, and pricing paradoxes here and here. This post is about…
Make (Index) In India
India has 800 million Internet users. Fiji has 0.8 million Internet users. Still the latest global digitalization index ranks India below Fiji because 70% of Fiji nationals have access to…
Future Of Media
In Why Media Can’t Be Neutral, I speculated many reasons why media will inevitably exhibit bias. While the common man or woman (henceforth J6P) might agree with those reasons, I don't…