FORTUNE Dodges The Libel Bullet – For Now
I was stunned when I saw the latest issue of FORTUNE magazine. Titled "Amazon Invades India", the cover features Jeff Bezos as the Hindu Lord Vishnu. Bordering on the sacrilegious,…
Request To Aggregators: Solve Your Customer’s Problems, Not Yours
Every now and then a startup comes to us with the idea of aggregating fragmented markets, seeking our assistance in product management. The common theme behind most of these marketplaces…
Two Secrets Of Driving More Sales To Existing Customers
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose "farming" business by failing to communicate with existing customers about their value…
Season’s Greetings!
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016. Welcome back to the GTM360 Blog! In this first post of 2016, we list the Top 10…
Crack Multicountry SEM Campaigns With This Hack
Many midsized IT companies sell in multiple geographies (e.g. USA, UK, Germany) but have their marketing organization centralized in their home country (e.g. India). When they run search engine marketing…
Winners Incite Action. Losers Wait For Actionable Insight
As a technology marketer, I constantly preach that technology must solve a business problem for it to enter the mainstream. I also believe that it's the technology provider's job to…
Indian IT Industry Shouldn’t Drink The “Move Up The Value Chain” Kool-Aid
Every now and then, the Indian IT industry has been exhorted to "move up the value chain" (read develop products) or face extinction. I've lost count of how many times…
Core Engineering Covets Top IIT Talent But Does Top IIT Talent Covet Core Engineering?
According to Economic Times, IIT Bombay has acceeded to the government’s request to open up first day of placement season to core engineering industries. This is despite the fact that…
Making The Case For A Passport With Lifetime Validity
When I'd visited the local Passport Seva Kendra (PSK) to renew my passport around a year ago, I was thrilled with the experience: The staff was courteous. From a photocopier…
Drivers Of Cult Loyalty
Cult loyalty is the highest tier of loyalty. Consumers at this level patronize the brand forever, recommend it to everyone around them, and, most importantly, talk about the brand well…