Enshittification Of ET Prime
Enshittification: The process where digital platforms gradually decline in quality as companies stop prioritizing users and instead focus on maximizing profits for themselves and their shareholders aka MSV. The term…
Why Agentic AI Adoption Is Underwhelming
From time to time, I've cited many success stories of Enterprise Agentic AI: Bajaj Finance: Agentic AI powers 10% of quarterly loan disbursements, worth Rs. 1,600 crore, by analyzing millions…
Accelerate Index In India
According to the op-ed entitled What To Rank And File Away in Economic Times dated 1 August 2026, Indian higher education institutes ramped up research in line with the high…
Whose R&D Is GCC’s R&D Anyway?
From: Ketharaman Swaminathan To: editet@timesofindia.com Subject: Time to Score Own Goals Dear Editor: This has reference to the op-ed entitled Time to Score Own Goals by Chandrika Soyantar in today's Economic Times…
Will Yes / No Button In Payment Apps Curb Cybercrime?
Compared to many other countries, India has taken a very nuanced approach towards fighting cybercrime. In my blog post entitled How Are Regulators Cracking Down on Cybercrime In Different Countries?,…
Five Reasons Why India Hasn’t Made Breakthrough Innovations
According to the popular narrative, India can't make breakthrough innovations because of brain drain, low investments in R&D, billionaires more interested in making ice cream, and so on. To those,…
Indian IT Industry Fails To Enter Fortune Global 500 Despite M&A
Indian IT industry did many big ticket M&As in FYE 2026. Despite that, no Indian IT company made it to the latest FORTUNE GLOBAL 500 list. This runs counter to…
CRED + Meta: The Ultimate Privilege Marketing Machine?
Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad…
Why The Kimi Panic Is Misplaced
Every few months, there's an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released…









