Uncategorized – Page 35 – Talk of Many Things

Overdraft Protection – Another Hot Opportunity For BPOs?

18 August 2017

Consumer advocates ranted about overdraft protection fees in 2008, saying the service was forced down upon consumers. While the uninitiated can Google "overdraft protection" for a prosaic definition of the…

Forget Frugal Marketing. It’s Time For Frugal Engineering

11 August 2017

The asphalt road outside my house was getting concreted last year. When I was walking down on the road one day, I noticed that a narrow gully of around two…

Using Persona 2.0 To Take Persona Based Marketing To New Heights

4 August 2017

In Use And Misuse Of Personas In Marketing, I’d defended personas from being lampooned by some misguided marketers. That doesn't mean I believe everything is hunky-dory with personas. There are at…

Indian IT – Turning Crisis Into Opportunity: Part 2

28 July 2017

The ink on my previous post Indian IT – Turning Crisis Into Opportunity has hardly dried than two Indian IT majors Infosys and Wipro have announced better-than-expected quarterly results. Much as…

Use And Misuse Of Personas In Marketing

21 July 2017

Buyer persona is the bedrock of targeted marketing. HubSpot provides a succinct definition of the term: A buyer persona is a semi-fictional representation of your ideal customer based on market…

How To Fight Surcharge And Take #CashlessIndia To Next Level

14 July 2017

Take the following thread on Twitter. @s_ketharaman: Merchant A/c is reqd. for BharatQR, I wonder how many such merchants will qualify for it. Meanwhile, PayTM will race ahead:) @logic: After…

Indian IT: Turning Crisis Into Opportunity: Part 1

7 July 2017

At the end of my blog post entitled Indian IT – Crisis Or No Crisis?, I reflected on the zeitgeist about the looming crisis faced by the Indian IT industry due…

Uber Masters Abandoner Remarketing

23 June 2017

Uber didn't invent targeted offers but the "world's largest taxi company" sets itself apart from other brands by the innovative ways with which it uses the new marketing tactic to…

How Relevant Is “Crossing The Chasm” After 25 Years?

16 June 2017

As the title of our website's WHAT WE DO page proclaims, GTM360 helps growth-stage companies in technology-intensive industries to "cross the chasm" and break into the mainstream market. In a…

Why Branch And Digital Channels Will Coexist Forever

9 June 2017

I noticed a huge crowd during a recent visit to my bank branch. I happened to spot the bank’s Head of Relationship Banking - let me call her Sonia -…