Apart from fielding inquiries from several prospective customers, we derived a few useful insights during this period:
- There doesn’t seem to be any single source – paid or free – of contact information about SAP installed base. Marketers of SAP and other ERP service providers targeting existing SAP sites for upgrade, support, replacement and other offerings have to spend a lot of time and money to assemble customer names and contact information from diverse sources. No wonder our consolidated SAP MAILING LIST received – and continues to receive – such an enthusiastic response.
- Most marketers seem to be focused on just a few states of the United States instead of targeting the entire country with their offerings.
- Snail-mail is not dead. From the number of inquiries we receive for postal address for contacts, it appears that marketers are increasingly going back to sending direct mail shots by post – maybe they’d never stopped? – to beat overzealous spam filters that divert their emailers to junk folders.
In response to these insights, we’ve enriched the product, which now has more contacts. Apart from that, we are introducing an advanced version that includes the street address for all contacts. Click here for more information.