Assuaging Guilt As Go To Market Strategy
A few years ago, when I'd just moved into a new house in Pune in India, I had to hang several picture frames. Forever guilty of shunning DIY work, I…
Frictionless Buying
You've done the research and made the comparisons. You've selected your product and you're all fired up in anticipation of your purchase. Then, you reach the store and the salesman…
Credit Rating Agencies & The Financial Meltdown
In this subprime mortgage caused financial meltdown, public opinion accuses some players of abject greed and others of downright fraud. But incompetence is a charge perhaps reserved only for credit rating agencies. The aspiring…