List Of My “Top Books”

I have posted the list of my Top Books. Click here for this list. I've intentionally included fiction, non-fiction and so-called "management" books in a single list. This is a…

“Understanding Culture & Society”

In December 2004, I had written a couple of letters to the editor of "The Economic Times" and "The Times of India" related to culture and society. These letters are…

How Mobile Phone MP3 Players Have Changed Lifestyles

How MP3 Music & Mobile Phone MP3 Players Change Lifestyles. Today's newspaper (The Times of India) carried an article titled "Downloads soar, album sales plummet" that talks about how US album sales were down 4.2% in the first half of 2006, but sales of music downloaded online soared 77% during the same period.

Will Google Toolbar Kill Typed-in Traffic?

There is so much buzz around typed-in traffic nowadays. Per anecdotal evidence, up to 15% of search engine pay-per-click (PPC) advertising traffic comes from typed-in traffic where the search engine…