High-Touch Personalized Service With RIAs
Back in the late 1980s when I entered the stock market, there was no chance of getting personal attention from brokers who dealt only with high networth individuals. Even one…
Now Access Desktop Applications From Your Browser!
Readers might recall my enthusiasm for browser toolbars: I've written several blog posts (click here, here and here) extolling their virtues and predicting that they'd cause a revolution in the way that…
SEO or SEM?
With the growing buzz around inbound marketing, it might be useful to note a few key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO optimizes a website's…
Competition Keeps Prices In A Band – But Not Necessarily Low
Writing in India's leading business daily The Economic Times last week, V Raghunathan, CEO of GMR Varalakshmi Foundation, complains about the exorbitant data charges levied on business travelers when they…
GenY Mobile Payments Crack The Holy Grail Of Convenience Versus Security
Most web applications, online shopping websites and payment methods force users to choose between convenience and security: Somehow, convenience seems to come at the cost of security and security makes…
Why Inside Sales Guys (And Gals!) Don’t Stick Around For Long
Unearthly working hours are often blamed for the high attrition rates seen among inside sales guys (and, increasingly, gals!) in the IT industry. My last two months of interviewing over 15 people…
Why Buying Gold From A Vending Machine Isn’t So Low Touch After All
Just as Frankfurt Airport is a major hub for air traffic in Europe, Frankfurt Hauptbahnhof (main train station) is the center of the European railway network. With over 1,200 arrivals…
Assuaging Guilt As Go To Market Strategy
A few years ago, when I'd just moved into a new house in Pune in India, I had to hang several picture frames. Forever guilty of shunning DIY work, I…
Frictionless Buying
You've done the research and made the comparisons. You've selected your product and you're all fired up in anticipation of your purchase. Then, you reach the store and the salesman…
Credit Rating Agencies & The Financial Meltdown
In this subprime mortgage caused financial meltdown, public opinion accuses some players of abject greed and others of downright fraud. But incompetence is a charge perhaps reserved only for credit rating agencies. The aspiring…