SEO or SEM?

With the growing buzz around inbound marketing, it might be useful to note a few key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO optimizes a website's…

Frictionless Buying

You've done the research and made the comparisons. You've selected your product and you're all fired up in anticipation of your purchase. Then, you reach the store and the salesman…

Credit Rating Agencies & The Financial Meltdown

In this subprime mortgage caused financial meltdown, public opinion accuses some players of abject greed and others of downright fraud. But incompetence is a charge perhaps reserved only for credit rating agencies. The aspiring…

Launching GTM360

After more than two decades of working for various technology companies in India and abroad, most recently i-flex / Oracle Financial Services, I have decided to become an enterpreneur - and, GTM360 is the result. GTM360…