Talk of Many Things

Marketers should supplement their email, telephone and other forms of outbound marketing activities with inbound marketing inputs, or risk losing their hard-won leads to competition.  Suppose a software services company…

Traditionally, multilingual software applications and Web sites allowed users to select a language from a list containing multiple languages at the set-up and log-in stage. The language was then installed…

Readers might recall my enthusiasm for browser toolbars: I've written several blog posts (click here, here and here) extolling their virtues and predicting that they'd cause a revolution in the way that…

With the growing buzz around inbound marketing, it might be useful to note a few key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO optimizes a website's…

Most web applications, online shopping websites and payment methods force users to choose between convenience and security: Somehow, convenience seems to come at the cost of security and security makes…

Unearthly working hours are often blamed for the high attrition rates seen among inside sales guys (and, increasingly, gals!) in the IT industry. My last two months of interviewing over 15 people…

A few years ago, when I'd just moved into a new house in Pune in India, I had to hang several picture frames. Forever guilty of shunning DIY work, I…