How Banks Can Differentiate Beyond Products
In a recent comment on a Finextra post (http://www.finextra.com/community/fullblog.aspx?id=4490), Madelie von Ludwig ( http://www.finextra.com/community/profile.aspx?memberid=51569) of Nedbank, Johannesburg wrote that banking products "are becoming a commodity and differentiation has to take…