Five Tips To Spec Trial Version To Boost Conversion To Paid Version
Right sizing of the trial version is key to the success of a SAAS product. If the trial version is as heavy as the full version of the software, customers…
Technology Matters – Just Not At The Top Of Funnel
Back in the day, technology vendors used Feature Selling to sell their products. In this technique, they use product features to create interest among the target audience. As everybody and…
Twitter Blue – Pros & Cons
Twitter announced a paid blue check plan at a price of $8/month soon after Elon Musk acquired the company last year. The company advertised the following features for this premium…
Credit Card Primer – Interchange, MDR & Surcharge
This post provides a quick primer on MDR, Interchange, and Surcharge, and covers a few recent updates to rules around these key concepts in the credit card industry. 1. Merchant…
Six Sharp Practices Followed By New Age Startups
Here are six sharp practices followed by new age startups: #1. REDBUS This bus ticket aggregator buys five seats in a bus with 45 seats. When four out of these…
Unveiling What Merchants & Banks Learn About You When You Tap Your Credit Card
Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who…
Zepto Becomes The First Quick Commerce Unicorn
Zepto just became the first unicorn in the Quick Commerce space. Zepto, an India-based grocery delivery company, secured a $200 million Series E at a $1.4 billion valuation in a…
Pune Metro Second Impressions
After trying out the Aqua Line of Pune Metro last month, I recently checked out the Purple Line. When it's fully commissioned, this route will connect PCMC on the north…
Economic Times Publishes My Take On Corporate v. Consumer Credit Rating
Dear Editor of Economic Times: This has reference to the op-ed entitled Credit Ratings Need To Get Personal in today's Economic Times. The article makes a false equivalence between the…
Who Owns Requirements – Customer Or Business Analyst?
To summarize this LinkedIn post: Imagine that you're a Business Analyst in a software project and your customer has escalated about you to your Project Manager saying "your BA has…