Loyalty Or Disloyalty Programs?

Despite several new malls and stores opening up in the last seven years that I've been living in Pune, India, I've been a loyal shopper at one of India's pioneering…

The Disintermediation of Search

Citing the difference between how we buy something today and five years ago, FORTUNE magazine wonders if the search party is over. The FORTUNE article uses the following example to…

Season’s Greetings!

Talk of Many Things wishes its readers a Merry Christmas and a Happy New Year 2010. GTM360 Marketing Solutions and Talk of Many Things wish its customers, partners, associates and…

Use High-Tech With Caution In Ads

Of late, there has been a spate of print media ads that encourage readers to learn more about the advertised product by immediately serving up an online experience - so…

ET’s Bloomer Of Today Takes The Cake!

LETTER TO THE EDITOR OF THE ECONOMIC TIMES From: S Ketharaman Sent: Friday, December 17, 2010 To: The Editor, The Economic Times Subject: Slow News Days for ET? Dear Editor:…