Differentiate Your Product By Going The Extra Mile – Part 1
Credit card holders in India might have noticed of late that they're receiving SMS alerts on their mobile phones each time they use their cards. I'm not sure if this…
Why Is It So Hard To Search Inside A Single Website Compared To The Entire WWW?
Those of you familiar with the world of search before Google would know that Google's search engine attained massive following because of its blazing speed and exhaustive coverage of the…
Art Meets Science With A/B Testing – Part 2
http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/">http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing - Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These…
Innovations At A Click-And-Mortar Library
I've traditionally been buying books regularly to feed my self-admittedly voracious reading habit. A few months ago, I started running into a severe space crunch in my bookshelf and therefore…
Art Meets Science With A/B Testing – Part 1
I'd read this post when it was published last year. I recently found the need to do A/B testing and happened to read a newspaper article about Wingify / VisualWebsiteOptimizer.…
Is CROSSWORD Heading Towards A ‘BORDERS Moment’?
I was telling the manager of a brick-and-mortar store of @crossword_book that their prices - which are not discounted from the printed list prices - were simply too high compared…
Goodbye SEO, Welcome SDO
In the first part of this post titled Does Google Find Something Different About You?, we'd covered the 'Something different' section of Google search results that contains links showing some…
The Emergence Of ePayment Fraud Chasers
The jury's out – well, not even selected - on this latest one but, at 1:1, the verdicts on the two previous lawsuits around EFT and ACH frauds in the…
Usability Can Cut Costs
Usability is generally associated with benefits like reduced friction, superior UX and greater cross-selling for e-commerce providers. Click here to read a couple of my articles and blog posts about usability…
Does Google Find ‘Something Different’ About You?
Although we believe it's been around for a while, it was only recently that we stumbled upon the 'Something different' section on the left-hand panel of Google search results. According…