Talk of Many Things

http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/">http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing - Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These…

I've traditionally been buying books regularly to feed my self-admittedly voracious reading habit. A few months ago, I started running into a severe space crunch in my bookshelf and therefore…

I'd read this post when it was published last year. I recently found the need to do A/B testing and happened to read a newspaper article about Wingify / VisualWebsiteOptimizer.…

I was telling the manager of a brick-and-mortar store of @crossword_book that their prices - which are not discounted from the printed list prices - were simply too high compared…

In the first part of this post titled Does Google Find Something Different About You?, we'd covered the 'Something different' section of Google search results that contains links showing some…

The jury's out – well, not even selected - on this latest one but, at 1:1, the verdicts on the two previous lawsuits around EFT and ACH frauds in the…

Usability is generally associated with benefits like reduced friction, superior UX and greater cross-selling for e-commerce providers. Click here to read a couple of my articles and blog posts about usability…

Although we believe it's been around for a while, it was only recently that we stumbled upon the 'Something different' section on the left-hand panel of Google search results. According…

Once upon a time, like most members of the intelligentsia, I used to have a largely negative opinion about politicians. Thanks to the regional manager of a leading engineering company…

India has done very well for itself as an IT services destination. In less than two decades, it has reached the #1 spot in the global IT services outsourcing league…