Talk of Many Things – Page 64 – Personal Blog of Ketharaman Swaminathan

Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle

13 January 2012

In the past, I've written about about the challenges faced by organized retail in India from kirana, which is the generic name given to mom-and-pop stores in India. Click here…

ePayments Have A Long Way To Go

6 January 2012

My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India.…

Season’s Greetings!

1 January 2012

Season's Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We're pleased to share details of some of the milestones we achieved during 2011: We delivered…

My Ungoofy Traveler Moment

30 December 2011

In the Wanderlust section of a recent Corporate Dossier supplement of The Economic Times, Mr. Rajiv Duggal, Managing Director of the leading travel agency Kuoni India, recounted his following goofy…

Is Email Principally Unsuited For Delivering Statements?

22 December 2011

In the past, I've given several reasons to explain my preference for printed bills and statements. I've recently begun to feel that there's perhaps a more fundamental and deep-rooted reason for…

Beware Of Losing Sales With Bad Loyalty Programs

17 December 2011

It wasn't so long ago that I'd blogged about how one particular retailer's loyalty program actually bred disloyalty. The ink is hardly dry on that post and I've already found…

Speed Up Your Outlook Search With These Shortcuts

8 December 2011

Here's a productivity tip for Microsoft Outlook users who would be familiar with its search feature. Quite often, most people are only looking for specific emails they've received from someone, sent…

Why You Need An App To Tell You If You’ve Read A Particular Book

2 December 2011

We're in the market for a mobile app for book lovers to find and rate books. These could be books written by a person's favorite author or recommended by someone…

The Tug-of-War Between Different Pricing Models

24 November 2011

Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. https://twitter.com/s_ketharaman/status/1259802710838214657 In cost-plus pricing, all input costs are totalled up and…