Cost Versus Benefits Of Class Action Suits
From: S Ketharaman To: The Editor of The Economic Times Subject: Class Action Suits Dear Editor: Apropos the article “Class Action Suits will Help” published on 21 January 2012 in…
Why Overcoming The Tyranny Of Excel Is A Bad GTM Theme
Time and again, we come across companies who position their software around the GTM theme of “overcoming the tyranny of Excel”. Recent examples include developers of a business activity monitoring…
Laughter Is The Best Medicine
From: S Ketharaman Sent: Friday, February 10, 2012 To: editet@timesgroup.com Subject: Laughter Is The Best Medicine Dear Editor of The Economic Times: “Welcome Insomnia”, “Duvvuri Yossarian?”, “Mamata’s Maps”, “You don't…
Games Airlines Play
I was recently flying back from Hyderabad to Pune. A few minutes after checking in, I received an SMS message alerting me to a 90 minute delay. Instead of 2055,…
Use Marketable Items To Provide Targeted Solutions
At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to "come up with targeted solutions for clients' problems…
PayPal’s “Auto Withdrawal” Feature Isn’t So Auto After All
A lot of water has flown under the bridge since we wrote Is It Adios To PayPal From India? New updates to PayPal business / merchant accounts in India include:…
Why Pay For Content When You Can Get It For Free?
As I'd pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn't necessarily mean that people will…
Is Google AdWords 15X Better Than LinkedIn Ads?
When we'd last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that,…
New Success Stories Published
Here's a quick update to let you all know that we've published many new case studies on the GTM360 website. These include software, SaaS, mobile apps and other high-tech companies…
SaaS Will Change The Outcome Of The Bloatware Versus Light Apps Debate
We recently developed and delivered a mobile app called RAPP360. Short for Residency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax…