IITB-IDC’s Letterbox Shows Severe Lack Of Imagination
A recent Economic Times article titled India Inc's Design Deficit lists a few examples of innovative design to have emerged from India in recent times. While it admits to the…
The Business Case For Social Media Customer Service
In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I'd written about customer service via social media…
Launching HEATMAP360
Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are. In recent times, more and more people are resorting to social media…
How Can Organized Retailers Respond To Showrooming?
'Showrooming' is being projected as a new threat posed by e-commerce websites to organized retailers' brick-and-mortar stores. Showrooming can be defined best as "the consumer practice of using a retailer’s…
Making QR Codes Work
Over the past 18 months or so, we've written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We've subsequently seen a steady stream…
Price Optimization: Boon Or Bane For Big Box Retailers?
Over the years, I've been shopping at four big box retailers. Let me call them A, B, C and D. Retailers A, B and C run loyalty programs, of which…
Would You Like Your Photo On Your Banknote, Sir?
In this post on the consult hyperion's blog, Dave Birch exhorts banks to be innovative or face extinction. While the blogosphere is full of such articles claiming that traditional banks…
To Pinterest Or Not To Pinterest?
With all the recent buzz around Pinterest, our inboxes have been flooded with several white papers and blog posts on the relevance of the latest social media network for B2B.…
Equity Always Underperforms Fixed Deposits
According to common wisdom, equity outperforms fixed deposits, bonds and other fixed income instruments in the long term. Depending on who you talk to, 'long term' could mean anything from…
Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music
Around the end of 2009, my HP OfficeJet printer broke down. I logged a call with the local office of Hewlett Packard’s service partner. I got no response for three…