Talk of Many Things – Page 60 – Personal Blog of Ketharaman Swaminathan

Bridging Social Media With Traditional Customer Service Channels

26 October 2012

We left no doubt here and here that we're big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these…

When Does Marketing End & Sales Start?

13 October 2012

The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It's jointly owned by Marketing…

Skating Away With Online Payments

4 October 2012

For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller's website where they…

Don’t Blame Google For Everything

28 September 2012

Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I've no personal or professional interest in Google. However, as…

The Clear & Present Danger With Contactless & NFC Payments

22 September 2012

Technophobes and security pundits have been warning for a long time that it's possible for a passerby with an RFID reader - and malafide intent - to skim debit /…

First Impressions Of Google Maps Navigation

9 September 2012

Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While…

Height Of eBanking Irony

7 September 2012

Height of eBanking Irony is when My bank wants me to visit its branch to update my email. I wonder why I can’t convey my new email address to my…

How To Measure Fraternity Strength

31 August 2012

Everyone is a member of some fraternity or the other - school, university, neighborhood, employer, social network group, and so on. Intuitively, we know that some fraternities are strong whereas…

If You Must Use A Long Form, At Least Pre-Fill As Much Of It As You Can

24 August 2012

EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors…

TransPromos Help Billers Grow Advertising Revenues

17 August 2012

Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by…