Your QR Code Works. What Next? – Part 2
Following on from Your QR Code Works. What Next? – Part 1, we illustrate a few more best practices of QR code based CTAs (Call To Actions): INTRASOFT. The ad offers…
Your QR Code Works. What Next? – Part 1
Of late, there has been a marked increase in QR codes conforming with the basic guidelines of how to make QR codes work. As a result, close to 50% of…
Datahug Fulfills Our Dream For Network Glue
When we'd daydreamed about "network glue" here last year, Datahug is exactly what we had in mind! By placing a Datahug ad on top of this post, Google AdSense agrees with…
CTS-2010: Cheque Truncation System Or Contract Termination System?
There has been a spate of ads and announcements over the last 3-4 weeks by banks in India about the introduction of the new Cheque Truncation System, CTS-2010, from the new…
Retail Winners & Losers Amidst Skyrocketing Real Estate Costs
The Indian retail landscape has witnessed tremendous churn in recent times. Skyrocketing real estate costs have rendered large swathes of big box and mom-and-pop retailers unviable. In Superior Customer Insight…
Which Is Best For Business Card QR Codes – MeCard Or VCF?
We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around…
Launching GTM360 Digital Marketing Solutions
Diwali Greetings from GTM360 Marketing Solutions! When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and…
When Mobile Apps Suddenly Stop Working On 3G
I've been using Bar Code Reader, Email, Google Maps, LinkedIn, Twitter and many other mobile apps regularly on my Android smartphone for several months, both under 3G and WiFi. A…
Bridging Social Media With Traditional Customer Service Channels
We left no doubt here and here that we're big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these…
When Does Marketing End & Sales Start?
The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It's jointly owned by Marketing…