Talk of Many Things – Page 57 – Personal Blog of Ketharaman Swaminathan

Five Ways to Stimulate Electronic Payments (Hint: Discouraging Cheques Is Not One Of Them)

12 July 2013

The number of times the words "should" and "charge" appear in this article titled "RBI WANTS TO DISCOURAGE USE OF CHEQUES" got me wondering if "negative reinforcement" is seen as…

Even If Customers Don’t Bother About Costs, Regulators Do

7 July 2013

My recent post The Tug-of-War Between Different Pricing Models sparked a lively debate and attracted several comments and 1-on-1 feedback about whether customers care about costs or not. Some people believe that…

How Is This Mobile Banking?

22 June 2013

Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates…

New Take On The Rupee Symbol

21 June 2013

When I wrote The New Rupee Symbol & Hammer-and-Sickle three years ago, the Indian Rupee was at about 45 to a US dollar. Since then, it has weakened substantially to…

QR Codes Are 110X More Effective Than Banner Ads – When Done Right

15 June 2013

In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and…

Use Social Sharing To Pump Up Lead Generation – Even On B2B Websites

7 June 2013

We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so…

Why Is This Data Breach Different?

25 May 2013

What data breach? Are you talking about the one that happened at Heartland in 2009? Or, maybe the Fidelity one from 2011? Again, no? Oh, you're referring to the latest…

Exercise Caution While Selecting Western Values For Emulation

22 May 2013

When I began Talk of Many Things many years ago, "globalization amidst cultural differences" was one of the topics I was planning to cover on the blog. Somewhere along the…

Retail Bank Sees Strong Uplift In Online Customer Acquisition

17 May 2013

Here's our latest success story: Retail Bank Sees Strong Uplift In Online Customer Acquisition CRO boosts conversion of website visitors to customers Kotak Mahindra Bank is one of the fastest…

Stores Have Themselves To Blame For ‘Showrooming’

10 May 2013

In How Can Organized Retailers Respond To Showrooming?, I'd written about "showrooming", the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a…