Talk of Many Things – Page 56 – Personal Blog of Ketharaman Swaminathan

Creating ASPO To Bolster Cold Call Success Rates

3 October 2013

In Use ASPOs To Improve Cold Call Response Rates, I'd introduced Account Specific Point Offerings and touched upon how salespersons can use them to begin the conversation with potential buyers at the…

Use ASPO To Boost Cold Call Success Rates

20 September 2013

Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that "cold calling is dead" need not read further.…

Mobile OTP: Cyanide Or Caffeine For Online Payments?

13 September 2013

I recently received an SMS from one of my credit card issuing banks informing me about the following change in procedure for using its credit cards online: With immediate effect,…

It’s Raining QR Codes – Now In Magazines

6 September 2013

My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and…

Mera Bharat Mahan!

25 August 2013

From: S Ketharaman [s.ketharaman@gtm360.com] Sent: Thursday, August 15, 2013 11:31 PM To: 'editet@timesgroup.com' Subject: Mera Bharat Mahan! | Letter to the Editor Dear Editor of The Economic Times: Kudos to…

The Severe Identity Crisis On Twitter For Digital Marketers

23 August 2013

This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do…

The Experience That 99% Of Flyers Won’t Have Even Once In Their Lifetime

17 August 2013

I recently traveled on seat 6E on Indigo Airlines flight from PNQ to MAA. This is a common seat number on all flights. It's not even one of the most…

Running From Pillar To Post To Link Aadhaar Card To Bank Account

10 August 2013

On my last few visits to the Internet Banking portal of this bank - a Top 3 private sector bank in India - I'd been seeing the following banner notice…

3 Ways To Execute Government Technology Contracts Profitably

2 August 2013

There's a lot of buzz in the media about how delays in realizing payments are making life difficult for vendors selling servers, laptops, tablets and other IT hardware to the…

High NIM Propels Indian Banks Into FORTUNE 500

28 July 2013

The fragmented state of the banking industry and, arguably, the relatively conservative policies of the Indian banking regulator Reserve Bank of India, have kept the assets of Indian banks somewhat…