How Is This Mobile Banking?
Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates…
New Take On The Rupee Symbol
When I wrote The New Rupee Symbol & Hammer-and-Sickle three years ago, the Indian Rupee was at about 45 to a US dollar. Since then, it has weakened substantially to…
QR Codes Are 110X More Effective Than Banner Ads – When Done Right
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and…
Use Social Sharing To Pump Up Lead Generation – Even On B2B Websites
We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so…
Why Is This Data Breach Different?
What data breach? Are you talking about the one that happened at Heartland in 2009? Or, maybe the Fidelity one from 2011? Again, no? Oh, you're referring to the latest…
Exercise Caution While Selecting Western Values For Emulation
When I began Talk of Many Things many years ago, "globalization amidst cultural differences" was one of the topics I was planning to cover on the blog. Somewhere along the…
Retail Bank Sees Strong Uplift In Online Customer Acquisition
Here's our latest success story: Retail Bank Sees Strong Uplift In Online Customer Acquisition CRO boosts conversion of website visitors to customers Kotak Mahindra Bank is one of the fastest…
Stores Have Themselves To Blame For ‘Showrooming’
In How Can Organized Retailers Respond To Showrooming?, I'd written about "showrooming", the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a…
The Death Of Cash Is At Least 190 Years Away
According to a Barron's article titled The End of Cash?, the use of cash as a percentage of retail spending in the USA declined from 36% in 2002 to 29%…
LBTR360 Featured As Top 10 Android App By Computerworld
We're happy to announce that Computerworld has named our LBS app Location Based Task Reminder (LBTR360) as a Top 10 Android app in the to do list category. Click here…