To Personalize Or Not To Personalize Is The Question
Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies…
From Multichannel To Omnichannel & Beyond
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can…
Three Things You Probably Didn’t Know About Twitter
Here are three new things I discovered about Twitter recently. You can look but you can't touch As the example of @SwitchPay shows, it's possible to restrict access to your…
Gayatri Ketharaman Is National Winner of Doodle for Google!
Great news: At an event held in New Delhi earlier today, Gayatri was declared as the National Winner of the Doodle for Google contest! According to Google India, the fifth…
Doubling Mobile Wallet Adoption By Halving Its Scope
In Mobile Wallets Should Fix What's Broken - And It Ain't Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit…
Vote For Gayatri Ketharaman’s Doodle For Google
My daughter Gayatri Ketharaman is one of the twelve finalists in the latest Google for Doodle contest on the subject "Celebrating Indian https://miso.moe/xanax-1mg-for-sale/ Women". Her entry titled "Sky's The Limit…
Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile…
Why People Overestimate Change In Two Years
Bill Gates had once famously remarked, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten".…
Open Letter To My ePayment Gateway Company
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following "payment failure" screen on my laptop: This…
McDonald’s Versus Subway – How Manufacturing Style Influences Perception Of Quality & Fairness
Comparing McDonald's with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald's explains how manufacturing style could influence consumer perception of quality. This article got me…