Talk of Many Things – Page 53 – Personal Blog of Ketharaman Swaminathan

Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work

14 February 2014

Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you'll find when you Google for…

Beware of Credit Card Reward Redemption Theft

10 February 2014

In Will The Sad State Of Logistics Hurt eCommerce?, I highlighted how DHL, FedEx and other multinational courier companies are 8-10X costlier than the local ones, and are, therefore, affordable…

How A Small Problem In Mail Merge Leads To A Big Lesson About Content Marketing

24 January 2014

For close to two years, we've been sending out a periodic e-newsletter to our prospects, customers and business associates once a month. Even with this relatively low frequency, this newsletter…

Is The US “Closed Loop” Payments System Making Americans Less Creditworthy?

17 January 2014

For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill…

Panic Not If Your Nook Color Charger Blows

3 January 2014

What do you do when the original charger that came with your Barnes & Noble Nook Color tablet conks out? Short Answer: Use any modern smartphone charger. Long Answer: Recently,…

Mobile Wallet Has Few Takers – Even At Starbucks

2 January 2014

In a world that's awash with exuberant projections in 2022 for products that are not yet launched in 2013 - no, I’m not just looking at you, ISIS - GigaOm…

Amazon Drone – Delivery Revolution Or PR Stunt?

23 December 2013

On the weekend preceding 2 December 2013, Amazon CEO Jeff Bezos announced plans to use Unmanned Aerial Vehicles - aka drones - to deliver packages, thereby cutting delivery times to…

Let Banks Chase Their Defaulters Instead Of Seeking Bailouts

19 December 2013

The old saying "Don't do the crime if you can't do the time" crossed my mind when I recently read this article in which loan defaulters protest against the aggressive procedures…

To Personalize Or Not To Personalize Is The Question

8 December 2013

Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies…

From Multichannel To Omnichannel & Beyond

22 November 2013

Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can…