Seller Power In Online Marketplaces
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform…
TTD Has A Sales Department. And That’s A Good Thing
Here are the updates from my recent visit to Lord Balaji and Goddess Padmavati Temples in Tirumala and Tirupati respectively. For the uninitiated, these two towns are located in Andhra…
Drive Engagement With Error Messages!
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your…
Privacy Does Not Equal Security
A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to…
IT Services Company Boosts Qualified Lead Generation
Here's our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team…
FORTUNE Dodges The Libel Bullet – For Now
I was stunned when I saw the latest issue of FORTUNE magazine. Titled "Amazon Invades India", the cover features Jeff Bezos as the Hindu Lord Vishnu. Bordering on the sacrilegious,…
Request To Aggregators: Solve Your Customer’s Problems, Not Yours
Every now and then a startup comes to us with the idea of aggregating fragmented markets, seeking our assistance in product management. The common theme behind most of these marketplaces…
Two Secrets Of Driving More Sales To Existing Customers
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose "farming" business by failing to communicate with existing customers about their value…
Season’s Greetings!
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016. Welcome back to the GTM360 Blog! In this first post of 2016, we list the Top 10…
Crack Multicountry SEM Campaigns With This Hack
Many midsized IT companies sell in multiple geographies (e.g. USA, UK, Germany) but have their marketing organization centralized in their home country (e.g. India). When they run search engine marketing…