Talk of Many Things – Page 43 – Personal Blog of Ketharaman Swaminathan

Don’t Ask Your Customers What They Want When You Design A Product

20 May 2016

One perennial question that startups - and even product managers of established companies - ask us while designing a new product is whether they should ask customers what they want.…

3 Ways To Get Approvals For Case Studies From Reluctant Customers

13 May 2016

In Right And Wrong Ways Of Using Case Studies, we saw when to use case studies and when not to. Let's now assume that a technology vendor has reached a certain…

Just Because Customers Can Find Their Own Solutions Doesn’t Mean They Will

6 May 2016

There’s lot of data in the public domain. Buyer 2.0 is Internet-savvy. So they will help themselves to all that information and find solutions to their pain areas by themselves.…

Banks Will Know Chipotle Is Going Bankrupt Before Chipotle’s CEO

22 April 2016

Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to…

Scoping Can Make Or Break A Deal

15 April 2016

Whenever they're asked to sweeten a deal, most vendors respond with a discount. They don't have to. In Five Ways To Sweeten A Deal – Apart From Discount, we gave…

Publix Deserves A Standing Ovation

8 April 2016

You generally give standing ovations to speeches, concerts and other live events. On one occasion, I literally stood up and clapped after reading a book (it was "Gods of Guilt" by…

How To Really Kill Cash

1 April 2016

They said cash is costly. It didn't work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn't work with consumers. They scared people…

Panic Not If Your WordPress Images Fail To Enlarge

18 March 2016

Content marketers rarely find the space to squeeze in full size versions of images in the body of their content. Therefore, it's customary for them to include a smaller size…

How Banks Can Boost Branch Sales

11 March 2016

In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to…

Sales Will Hasten Its Demise By Sitting On The BANT High Horse

4 March 2016

In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver…