Talk of Many Things – Page 41 – Personal Blog of Ketharaman Swaminathan

Don’t Throw The Baby Out With The Bathwater

15 July 2016

Many people have reacted vehemently against the government’s move to regulate the creation, distribution and usage of Indian maps under the proposed Geospatial Information Regulation bill. Some have even insinuated…

Enhanced Remittance Data Could Multiply Electronic Fund Transfer Volumes

8 July 2016

My property management company in UK wanted me to quote the following reference along with my monthly rent payment: MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008…

Introducing “Multiply UI” To Reduce Churn Caused By Software’s 95% Problem

1 July 2016

In The IT Industry’s 95% Problem, Gartner Research VP Brian Prentice notes that an average user of a software uses only 5% of the product's features. In other words, 95% of…

CX Is Not Bickering About Right And Wrong

24 June 2016

I’ve long believed that CX is a matter of mindset. https://twitter.com/GTM360/status/448467337713557504 I recently read about how some brands / companies go out of the way to improve CX. #1. AMAZON…

Why Do Software Companies Outsource Product Management?

17 June 2016

The typical tech startup’s backstory goes as follows: Founders observe a problem in the real world, find a way to use technology to solve the problem, and build a product…

Whose Customer Am I?

10 June 2016

I read the following question on Quora recently: You buy a pen from a store. Then, are you a customer of that store or pen manufacturing company? Normally, my answers…

Perils Of Blind Retargeting

3 June 2016

Since the time I published Retargeted Ads or Retarded Ads, I've come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I'd…

Five Ways For Banks To Boost Credit Card Use

27 May 2016

I got my first credit card in the late '80s. Since then, I’ve been a major fan of plastic. Rewards, deferred payment and a built-in line of defence from fraud…

Don’t Ask Your Customers What They Want When You Design A Product

20 May 2016

One perennial question that startups - and even product managers of established companies - ask us while designing a new product is whether they should ask customers what they want.…

3 Ways To Get Approvals For Case Studies From Reluctant Customers

13 May 2016

In Right And Wrong Ways Of Using Case Studies, we saw when to use case studies and when not to. Let's now assume that a technology vendor has reached a certain…