SAAS – What’s In It For Vendors?
SAAS promises zero upfront cost, freedom from maintenance and relief from headaches of updates, and so on. These are all benefits for customers of SAAS. What's in it for providers…
Dumb Ways To Lie About Call Drops
If you used a mobile phone in India in the early 2000s, you might remember being greeted by the “Network Busy” message whenever you called during 6-8PM. It didn't matter…
Aspect Ratio Is Not Rocket Science But So Many Brands Still Get It Wrong
A few years ago, images on websites and banner ads used to suck. Poor resolution, bleeding colors - these were the common problems in images used even by leading brands.…
Reliance JioFi First Impressions
I purchased a Reliance JioFi Portable 4G Pocket WiFi Router two days ago. Here are my first impressions of the product and the onboarding process. #1. Scrappy, But Formless, Onboarding There…
3 Ways To Make Events Memorable
Retail industry analyst RSR Research notes in “The Lasting Effects Of Shoptalk” that the new event in Las Vegas differentiates itself from other events by featuring “Full-out breakfast, lunch and dinner” that…
Indian IT Industry Might Produce A Fortune 500 Corporation Next Year
The unthinkable has happened – the entry barrier of the FORTUNE GLOBAL 500 list has actually come down. Yes, the last company in the latest FORTUNE GLOBAL 500 list (published…
Fintechs Need Guts More Than Lawyers!
In Part 1 titled “Fintechs Need Marketers And Lobbyists – Not Lawyers”, we saw why marketers and lobbyists play a vital role in a fintech startup’s success, and how successful…
Fintechs Need Marketers And Lobbyists – Not Lawyers
Like startups in any other industry, fintechs need to find a problem to solve, develop a solution and package it in such a way that it provides customers with a…
Omnichannel Couponing Drives CEM Success – Part 2
In Part-1 of this blog post, I'd described my experience with PayTM's CEM campaign on Nescafe's instant coffee bottle. In this part, I'll describe my experience with the sachet of…
Omnichannel Couponing Drives CEM Success – Part 1
Barring a few exceptions like Dollar Shave Club, consumer brands still don't sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising…