Talk of Many Things – Page 40 – Personal Blog of Ketharaman Swaminathan

Tighter Enforcement & Greater Empowerment Of NPCI Are Key To Slashing Digital Payment Costs

16 December 2016

In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case…

Five Ways To Beat Online Jingoism

9 December 2016

In Do You Face Online Jingoism? I Do, I’d given several examples of online jingoism. Jingoism may not bother 90% of Internet users who reportedly only skim through articles and…

Overcoming The Space Time Challenge in CEM

2 December 2016

In Omnichannel Couponing Drives CEM Success – Part 1, I'd highlighted the space challenge in the couponing phase of a CEM program. To recap, this comprises issues that range from…

How To Replace Excel For Collecting Master Data For Your SAAS

25 November 2016

In Why Overcoming The Tyranny Of Excel Is A Lousy Positioning Theme, we’d cautioned software companies from pitching their software as a replacement for Excel. Since then, we’re happy to…

PSA: Don’t Get Defensive About Not Going Cashless

18 November 2016

The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of…

Do You Face Online Jingoism? I Do

11 November 2016

The Internet is full of jibes on people's nationalities. They appear on articles, blogs, reviews and comments. Often sarcastic and sometimes venomous, they run down the author's or commenter's nationality without…

Strange Happenings In Amazon

4 November 2016

I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany,…

Why Are Reviews So Powerful In Social Media Customer Service?

28 October 2016

Since I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, many more brands are providing customer service via social media. Some…

Should Sales Dodge The Price Question Or Answer It Upfront?

21 October 2016

In the sales cycle for a technology solution, a vendor typically demonstrates its product, lists its features and benefits and finally gets into price discussions. And a typical technology solution…

Reliance JioFi Second Impressions

14 October 2016

In Reliance JioFi First Impressions, I'd shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router. One month later, here are my "second" impressions: UPDATE DATED 16-SEP-2016: It's…