What Will You Pay To Escape A Failed Payment?
We all know the cost of a failed payment in terms of loss of service, late payment fees, reinstatement charges, and so on. In this post, I'm going to estimate…
Thriving On Chaos Of SMAC Architecture
If you follow this blog, you know that I mostly write about fintech, marketing, product management and customer experience. IT architecture is a new topic. I was prompted to write…
Innovative Fintechs Don’t Need No Open Banking Regulation
Pink Floyd fans won’t need any explanation for this post's title. As for the others… well, it’s never too late to become fans of Pink Floyd! The recent buzz around…
Sharpen Your Geo Targeting By Predicting What Will Sell Where
A Quoran recently asked me where he could sell his email list in India. Normally, my Quora answers are quite concise. And, after seeing the following reply by Quora's Founder Adam…
Why Twitter Has Become My First Port Of Call For Seeking Customer Service
On a recent tweetchat about customer service, many tweeples felt that social media was only suited for escalations. Not me. I use social media, especially Twitter, as the first port of…
Devising The Core Message Of Leadgen Emails
This is a slightly edited version of my answer to the following question on Quora: How Do I Run An Email Campaign To Generate B2B Leads? Most email campaigns I’ve…
Five Reasons Why PayTM Is Miles Ahead Of Its Competition
With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the November 2016 demonetization of high value currency notes in India. On…
Should I Look For An Alternative To Amazon India?
Since I wrote Strange Happenings In Amazon India, I went through another experience with Amazon India. It was so strange that it merits a separate blog post. Here goes. I’d…
#CashlessIndia – Why Putting Cart Before Horse Will Work
On the back of the demonetization of high value currency notes in India, the government has been aggressively pushing cashless payments. Trending on Twitter under the hashtag #CashlessIndia, the initiative…
Yaay I’m In The Latest Financial Services Content Royalty List!
I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label…