Overcoming The Space Time Challenge in CEM
In Omnichannel Couponing Drives CEM Success – Part 1, I'd highlighted the space challenge in the couponing phase of a CEM program. To recap, this comprises issues that range from…
How To Replace Excel For Collecting Master Data For Your SAAS
In Why Overcoming The Tyranny Of Excel Is A Lousy Positioning Theme, we’d cautioned software companies from pitching their software as a replacement for Excel. Since then, we’re happy to…
PSA: Don’t Get Defensive About Not Going Cashless
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of…
Do You Face Online Jingoism? I Do
The Internet is full of jibes on people's nationalities. They appear on articles, blogs, reviews and comments. Often sarcastic and sometimes venomous, they run down the author's or commenter's nationality without…
Strange Happenings In Amazon
I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany,…
Why Are Reviews So Powerful In Social Media Customer Service?
Since I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, many more brands are providing customer service via social media. Some…
Should Sales Dodge The Price Question Or Answer It Upfront?
In the sales cycle for a technology solution, a vendor typically demonstrates its product, lists its features and benefits and finally gets into price discussions. And a typical technology solution…
Reliance JioFi Second Impressions
In Reliance JioFi First Impressions, I'd shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router. One month later, here are my "second" impressions: UPDATE DATED 16-SEP-2016: It's…
SAAS – What’s In It For Vendors?
SAAS promises zero upfront cost, freedom from maintenance and relief from headaches of updates, and so on. These are all benefits for customers of SAAS. What's in it for providers…
Dumb Ways To Lie About Call Drops
If you used a mobile phone in India in the early 2000s, you might remember being greeted by the “Network Busy” message whenever you called during 6-8PM. It didn't matter…