Why Gmail When Hosting Provider Gives Free Mail Boxes?
After trying out a half-dozen hosting providers, I settled on one that I’ll call ACME. Among other things, I selected ACME for its following two features: Hosting for virtually unlimited…
How To Fire Developers And Assemble Software From APIs
A few months ago, I'd visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched…
Uber Creates Loyalty To The Deal But Not For The Brand
In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at…
Why COD Still Rules Ecommerce In India
Contrary to popular belief, Flipkart didn't pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007.…
Mastering Targeted Offers – The Uber Way
Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment -…
Unschackle Your Inside Sales To Make It More Aggressive
As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales…
Innovation And Patents In IT Services Companies
Yes, you read that right. Much as the common man might find it difficult to believe, there's innovation in IT Services companies and IT Services companies do get patents. The…
Reliance Jio – All Good Things Don’t Come To An End, They Just Stop Being Free
In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed…
LED There Be More Light
At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:). It's about ways to stimulate the use of LED lights. But, first,…
Moral Policing At Tirumala – Good Or Bad Thing?
Here are the latest updates from my March first week visit to Lord Balaji and Goddess Padmavati Temples in Tirumala and Tirupati respectively. For the uninitiated, these are two towns…