Talk of Many Things – Page 37 – Personal Blog of Ketharaman Swaminathan

Uber Creates Loyalty To The Deal But Not For The Brand

28 April 2017

In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at…

Why COD Still Rules Ecommerce In India

21 April 2017

Contrary to popular belief, Flipkart didn't pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007.…

Mastering Targeted Offers – The Uber Way

14 April 2017

Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment -…

Unschackle Your Inside Sales To Make It More Aggressive

7 April 2017

As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales…

Innovation And Patents In IT Services Companies

24 March 2017

Yes, you read that right. Much as the common man might find it difficult to believe, there's innovation in IT Services companies and IT Services companies do get patents. The…

Reliance Jio – All Good Things Don’t Come To An End, They Just Stop Being Free

17 March 2017

In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed…

LED There Be More Light

10 March 2017

At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:). It's about ways to stimulate the use of LED lights. But, first,…

Moral Policing At Tirumala – Good Or Bad Thing?

8 March 2017

Here are the latest updates from my March first week visit to Lord Balaji and Goddess Padmavati Temples in Tirumala and Tirupati respectively. For the uninitiated, these are two towns…

What Will You Pay To Escape A Failed Payment?

3 March 2017

We all know the cost of a failed payment in terms of loss of service, late payment fees, reinstatement charges, and so on. In this post, I'm going to estimate…

Thriving On Chaos Of SMAC Architecture

24 February 2017

If you follow this blog, you know that I mostly write about fintech, marketing, product management and customer experience. IT architecture is a new topic. I was prompted to write…