Use And Misuse Of Personas In Marketing

21 July 2017
Buyer persona is the bedrock of targeted marketing. HubSpot provides a succinct definition of the term: A buyer persona is a semi-fictional representation of your ideal customer based on market…

Uber Masters Abandoner Remarketing

23 June 2017
Uber didn't invent targeted offers but the "world's largest taxi company" sets itself apart from other brands by the innovative ways with which it uses the new marketing tactic to…

Indian IT – Crisis Or No Crisis?

2 June 2017
Wipro lays off 600 employees due to poor performance. Cognizant fires 6000 employees consequent to its annual appraisal. So on and so forth. The media is full of bad news…

Can Chatbots Replace Humans?

26 May 2017
If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. https://twitter.com/s_ketharaman/status/1097881111496151041 I admit that I’ve also been among…