If You Think VCs Create Bubbles, Meet ICOs
In When A Business Is VC Funded, VC Is The Business, we saw how VCs are driven by traditional business metrics like profitability and ROI although their portfolio companies are…
When A Business Is VC Funded, VC Is The Business
A couple of years ago, virtually every driver of my Uber and Ola taxi rides used to praise the two cab aggregators to high heavens for paying them huge incentives.…
A Few UX Hacks
Like everyone, I come across many usability-related pain areas in the software, websites and devices that I use regularly. Some of these are caused by bugs and others, by basic…
With The Bar Raising, FORTUNE GLOBAL 500 Eludes The Indian IT Industry
The company ranked #500 in this year's FORTUNE GLOBAL 500 generated revenues of US$ 21.609 billion compared to US$ 20.923 billion posted by its counterpart last year. In other words,…
Hey Robin Cook: We Want Another One But Not Like The Other One
In Robin Cook’s latest novel HOST, patients go into a comatose state during simple surgeries. Click here to read my review of this medical thriller. After reading the novel, I…
Overdraft Protection – Another Hot Opportunity For BPOs?
Consumer advocates ranted about overdraft protection fees in 2008, saying the service was forced down upon consumers. While the uninitiated can Google "overdraft protection" for a prosaic definition of the…
Forget Frugal Marketing. It’s Time For Frugal Engineering
The asphalt road outside my house was getting concreted last year. When I was walking down on the road one day, I noticed that a narrow gully of around two…
Using Persona 2.0 To Take Persona Based Marketing To New Heights
In Use And Misuse Of Personas In Marketing, I’d defended personas from being lampooned by some misguided marketers. That doesn't mean I believe everything is hunky-dory with personas. There are at…
Indian IT – Turning Crisis Into Opportunity: Part 2
The ink on my previous post Indian IT – Turning Crisis Into Opportunity has hardly dried than two Indian IT majors Infosys and Wipro have announced better-than-expected quarterly results. Much as…
Use And Misuse Of Personas In Marketing
Buyer persona is the bedrock of targeted marketing. HubSpot provides a succinct definition of the term: A buyer persona is a semi-fictional representation of your ideal customer based on market…