Feature Or Bug – Facebook & Tideplus
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don't.…
Lessons For Marketing From Spectacular Comeback Of QR Codes Via Mobile Payments
The world's leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has…
A Killer Feature For PFM On The Eve Of PSD2
Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by helping users control everyday expenses…
Pricing SAAS Lifetime Subscription
As I highlighted in my blog post titled SAAS – What’s In It For Vendors?, the total subscription fees for three years of a SAAS software often exceeds the lifetime license…
ACHTUNG: Culture Shocks In Germany!
As companies go global, their employees relocate to different parts of the world. Immersion in diverse cultures follows. A certain degree of culture shock is inevitable. Overcoming it is a…
GST For Normies – Part 2
Continuing from my previous post titled GST For Normies - Part 1, I'm covering some of the more complicated elements of GST in this follow on post. As before, this…
Cheque – The Unsung Hero Of #CashlessIndia
As we all know, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain,…
GST For Normies – Part 1
This is a random collection of my observations about GST based on discussions with a bunch of small business owners and a couple of Chartered Accountant firms. The objective of…
Loss Aversion: Using Negative Messaging In Marketing
In Loss Aversion: Why Negative Messaging Works In Marketing, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I'd cautioned…
Loss Aversion: Why Negative Messaging Works In Marketing
"If it's not Boeing, I'm not going" - Tagline of Boeing ad. All through my career in sales and marketing, I’ve been exhorted to write in positive style. The strong…