A Few More UX Hacks
In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they're not cluttered, some webpages display their…
PayTM Decimates Trust With A Single #FeatureOrBug
As we saw in Feature Or Bug - Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you…
Flight Delay Insurance – Why Blockchain?
I covered two Blockchain flight delay insurance products in AXA Fizzy - The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this…
Feature Or Bug – Housing, LinkedIn, Starbucks, Et Al
In Feature Or Bug - Facebook & Tideplus, we saw two cases of #FeatureOrBug, one of which was favorable to the consumer, and the other, neutral. I've subsequently come across many…
Atlas Etherisc – Another New Kid On The Blockchain
At the end of my blog post entitled AXA Fizzy - The New Kid On The Blockchain, I'd promised to answer the “Why Blockchain?” question in a follow-on post. I'm not…
Is There Any Indian App To Store Your Indian Loyalty Cards Digitally?
I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app which is India…
AXA Fizzy – The New Kid On The Blockchain
I've been asked many times to write about my Blockchain experience. That is not strictly true. I've been asked only twice, most recently by a man in Mumbai, Maharashtra. How…
Season’s Greetings!
Season’s Greetings and Best Wishes for a Joyous New Year 2018. Welcome back to GTM360 Blog! We're happy to inform readers that 2017 was a blockbuster year, with traffic increasing…
Feature Or Bug – Facebook & Tideplus
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don't.…
Lessons For Marketing From Spectacular Comeback Of QR Codes Via Mobile Payments
The world's leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has…