How To Make Your Product 10X Better
This is a slightly edited version of my answer to the following Quora question: Usually, there are many apps in the market, the developer remains blissfully unaware of them, develops…
Using The Loss Aversion Principle To Forge Partnerships In New Markets
When an offshore IT services provider enters a new market, it’s (relatively) unknown in that geography. Many companies in this situation eschew end users and try to drive their go…
Six Best Practices To Convert Freemium To Premium – Part 2
In Part 1 of this blog post, we'd seen three best practices for converting Freemium to Premium viz. Ask For Money, Create Pinch Points, and Drive Enhanced Usage. In this…
Six Best Practices To Convert Freemium To Premium – Part 1
To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software. By doing so,…
Dunzo Gets The Job Done
My friend who works in a leading IT multinational corporation tells me that an email sent from the second floor to the third floor of his office building in Bangalore…
Three Ways To Boost The Appeal Of Targeted Offers
Targeted offers have become famous. That’s not to say they’ve become popular - brand managers report low conversion rates of offers made to offers redeemed. There are many reasons for…
Technology Platform – Go Wide Or Go Deep?
We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources Product…
Pixie Dust Sampling – Or How To Commit Harakiri By Lying With Big Data
I recently saw the following post on LinkedIn: “95% of banks in the study have created innovation labs.” This figure seemed extremely high to me. I did a quick-and-dirty survey…
How Blockchain Can Crack The Holy Grail Of Loyalty Programs
Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alternative currency…
AI In UI – Low Hanging Fruit For Slashing SAAS Churn Rate
SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I…