Talk of Many Things – Page 28 – Personal Blog of Ketharaman Swaminathan

CIOReviewIndia Names GTM360 To Its ‘Top 20 Marketing Tech Solutions Providers 2019 from India’ List

17 May 2019

We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of 'Top 20 Marketing Tech Solutions Providers 2019 from India'. Our shortlisting was driven…

Demystifying The Ubiquitous Sample Size Of 2000

10 May 2019

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the…

Product Versus Services Selling – Part 2

3 May 2019

In Product Versus Services Selling – Part 1, I'd highlighted three differences between IT product and services selling. In this second part, I'll cover two more differences and examine the…

Gartner Publishes Our Article About Hootsuite

26 April 2019

We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite…

Product Versus Services Selling – Part 1

19 April 2019

This is a slightly edited version of my answer to the following question on Quora: At the highest level, "selling is selling is selling". Sellers of both product and services need…

Mastering PUSH Notifications – The PayTM Way

12 April 2019

In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted…

Four Out Of Five Brands Get PUSH Notification Wrong

5 April 2019

Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and…

Six Secrets To Making Jargon Work For You

29 March 2019

jargon /?d????(?)n noun special words or expressions used by a profession or group that are difficult for others to understand. Many people go by the above dictionary meaning of the…

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 2

22 March 2019

I'd concluded in Part 1 of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the…

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 1

15 March 2019

This is a slightly edited version of my answer to the following question on Quora: Short Answer: The Indian IT Services industry has optimum-quality software engineers, neither low- nor high-quality. Long…