Product Versus Services Selling – Part 2
In Product Versus Services Selling – Part 1, I'd highlighted three differences between IT product and services selling. In this second part, I'll cover two more differences and examine the…
Gartner Publishes Our Article About Hootsuite
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite…
Product Versus Services Selling – Part 1
This is a slightly edited version of my answer to the following question on Quora: At the highest level, "selling is selling is selling". Sellers of both product and services need…
Mastering PUSH Notifications – The PayTM Way
In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted…
Four Out Of Five Brands Get PUSH Notification Wrong
Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and…
Six Secrets To Making Jargon Work For You
jargon /?d????(?)n noun special words or expressions used by a profession or group that are difficult for others to understand. Many people go by the above dictionary meaning of the…
Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 2
I'd concluded in Part 1 of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the…
Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 1
This is a slightly edited version of my answer to the following question on Quora: Short Answer: The Indian IT Services industry has optimum-quality software engineers, neither low- nor high-quality. Long…
EMV Compliance – USA Versus Rest Of World
My personal experience with EMV payment cards goes back over 15 years. Credit cards and debit cards were both EMV-compliant in Germany when I was there in the early 2000s.…
Tradeshow SAAS Provider Digs Into The Trenches
Here's our latest success story: Tradeshow SAAS Provider Digs Into The Trenches Product management inputs enrich product Coming from the advertising industry, the founders of this startup were deeply exposed…