Talk of Many Things – Page 26 – Personal Blog of Ketharaman Swaminathan

Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman

26 July 2019

In his op-ed entitled Tech What One Deserves in The Economic Times dated 17 July 2019, author Swaminathan S Anklesaria Aiyar (@swaminomics) supports the move by governments of various countries to…

One – And Maybe Only – Way To Revive Payments Banks

19 July 2019

Every time I go to this leading public sector bank, I see a long line of people outside the branch. "Outside the branch" is the operative phrase because these people…

Two New Ways To Overcome The Twitter Identity Crisis

12 July 2019

It's not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013…

Hardware Matters

5 July 2019

I've been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and…

Five Google Backdoors You Probably Didn’t Know

21 June 2019

Sometimes you can use Google to find information stored in a certain website or app that you can't by using the website or app itself. I call these hacks "Google…

Communications – Low Hanging Fruit For Enhancing CX

14 June 2019

In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn't get a…

Poor Communications: The Seventh Deadly CX Killer

7 June 2019

In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their…

Why Have Payments Banks Flopped?

24 May 2019

When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized…

CIOReviewIndia Names GTM360 To Its ‘Top 20 Marketing Tech Solutions Providers 2019 from India’ List

17 May 2019

We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of 'Top 20 Marketing Tech Solutions Providers 2019 from India'. Our shortlisting was driven…

Demystifying The Ubiquitous Sample Size Of 2000

10 May 2019

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the…