India Inc Is Not In A Slowdown. India Inc Is The Slowdown
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree…
PINless Card Payments – Innovative Or Harebrained?
I've been asked many times to weigh in on the new PINless regime for credit and debit card payments in India. Most recently it was on Quora, where I was…
Britannia “Morning Jackpot” CEM – Making Digital Easier Than Paper
I came across a Customer Engagement Management program on Britannia bread recently. The program was called Morning Jackpot and it was run jointly between India's leading bread and biscuit manufacturer Britannia and Payment…
Three New Sources Of Case Studies
As anyone in the B2B technology industry would know, case study is vital in business development and sales. More than anything else, it's this piece of marketing collateral that demonstrates…
TCS Is Within Striking Distance Of FORTUNE GLOBAL 500 – Even Without M&A
A decade ago, China had 29 FORTUNE GLOBAL 500 companies. Today, it has 119. India's corresponding figures are 7 and 7. The GDPs of both countries have grown rapidly during…
Business Cards Are Still Relevant – Because “Case The Joint”
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile…
Are Digital Natives Losing Their Data Chops?
According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this…
PR – Not Free But Delivers More Bang For Less Buck
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if…
Article 370 And Dal Lake Commerce
No, this blog is not getting into politics. This is a post about a unique marketing opportunity created by Article 370 and my forecast on how it will be impacted…
Valuation Tax – Objections Versus Rebuttal
I made the case for taxing digital companies on the basis of gain in their valuation in Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman. Since then,…