Season’s Greetings
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2019 were: #10. Are Digital Natives Losing Their Data Chops?…
Better A Digital Colonizer Than Digital Colony Be!
Of late, there's a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to…
Your Personal Data Is Not Sold, Just Used
I put several hotel rooms on my credit card one month. The next month, I get a "30% OFF" coupon from AirBnB for staying at one of its properties the…
Britannia World Cup CEM – Low Budget Campaign Or Outright Scam?
Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo…
Credit Card Versus Debit Card / UPI / A2A
Credit Card and Debit Card are both "cards". Both are digital payment methods. Both are issued by banks. Both of them work on card rails owned by Visa, MasterCard, China…
Outflanking Incumbent Products With AHA Moments
One of the chief ways in which we help software companies is by introducing "aha" moments in their new products. It's almost not necessary to define "aha" moments. The term…
When Upgrades Turn Out To Be Downgrades
In Latest Is Not Greatest, I covered four products whose new versions have omitted key features from their older versions. Microsoft Windows Lenovo Laptop Apple iPhone ATM In this post,…
Latest Is Not Greatest
Back in the day, whenever we bought the latest model of a product, we got more features than we had in the previous model. Barring very few exceptions, the feature…
When Nothing Is Better Than Something – Part 2
In continuation of Part 1, here are three more situations in which the old adage, "something is better than nothing" is critically flawed. #3. DARK STORE INVENTORY The way ecommerce…
When Nothing Is Better Than Something – Part 1
According to the old adage, "something is better than nothing". This has become common wisdom because it's often true. But there are a few critical situations where it's fatally flawed.…