Latecomer Outflanks Incumbent Products

Here's our latest success story: Latecomer Outflanks Incumbent Products "AHA" moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product…

Why Does Cross Selling Fail?

In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one…

Cross Selling Is Hard

I recently came across a post on social media predicting that WhatsApp will very soon become India's largest digital payments product because it has 450 million users in India. I…