Talk of Many Things – Page 23 – Personal Blog of Ketharaman Swaminathan

Role Of Analytics For B2B Websites

8 July 2020

Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online…

Why Is It So Hard To Spot Fake News? – Part 2

24 June 2020

In Why Is It So Hard To Spot Fake News? - Part 1, I listed six hacks for spotting fake news. To recap, they were: Google It Check the URL Verify…

Why Is It So Hard To Spot Fake News? – Part 1

17 June 2020

I struggle with this #FakeNews thingy. It's quite easy to conclude that something is fake after the fact. After all, as they say, hindsight is 20/20. But it's difficult to…

Beware Of The “Upskill Or Die” Scam

10 June 2020

"Cognizant fires 30,000 employees at mid managment levels." "Infosys lays off 10,000 project managers." The media has been full of such reports for a while now. The common narrative in…

Differentiate Your Inside Sales With NATO Phonetic Alphabet

3 June 2020

There are several ways for IT companies to differentiate their products and services. They include: STRADOF framework to look beyond features to find differentiators Marketable Items to make headway in…

When ERP Projects Get Derailed By “Silly” Reasons

27 May 2020

According to the popular narrative, a software product should be highly customizable so that it can meet the customer’s specific requirements. Often times, when customers say customization, they have in…

Remote Working Funny Incident

20 May 2020

According to The Register article entitled New York Attorney General probes Charter over claims it forced staff to work in offices amid coronavirus pandemic, US telco Charter Communications is facing…

One Secret About Jargon That One-Percenters Will Never Tell You

13 May 2020

In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will…

The Secret To Success In Outsourced B2B Lead Generation

6 May 2020

Any business endeavor has many drivers of success. Leadgen is no exception. But, unlike other pursuits, outsourced B2B lead generation has one driver that has an outsized influence on its…

Dr. Batra’s – A Sanitizer That Will Outlive The Virus

22 April 2020

The Co-Founder of Druva, the Pune-based cloud data protection software provider, once narrated the story of how his company broke into NASA. Its sales team was pursuing the prestigious American…