Talk of Many Things – Page 22 – Personal Blog of Ketharaman Swaminathan

Don’t Go Global Without Cracking The Value Proposition For Foreign Markets

23 September 2020

We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly…

TCS Slips And HCL Zips In Indian IT Industry’s FORTUNE GLOBAL 500 Race

16 September 2020

Courier services stopped operating during the pandemic-caused lockdown. I have not received the FORTUNE GLOBAL 500 issue. This is the first time I don't have this issue in my hands…

Referral Is Not Nepotism: Don’t Ditch Your Favorite Talent Acquisition Tactic

9 September 2020

Companies have been using Referral Programs for a long time to offer incentives to existing employees to source new employees. Referral offers the following benefits: It's cost effective. Companies pay…

How Brands Can Leverage The Eternal Disconnect Between Want & Like

2 September 2020

In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they…

Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior

26 August 2020

Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don't like them. Your product bombs.…

Random Lockdown Musings – Part 1

19 August 2020

Here are a few random business musings from the lockdown. #1. DEMAND SUPPLY Cooks, maid servants, drivers can't come to work. We're doing all the cooking, cleaning, driving by ourselves.…

How Does Turn By Turn Navigation Work?

12 August 2020

A turn-by-turn navigation system is a combination of hardware and software that provides an automobile driver with one or more motorable routes between Point A and Point B on the…

All Payments Are Not Equal – Retail Payments Primer

5 August 2020

This is a slightly edited version of my answer to the following question on Quora: I had a similar experience recently. I scanned the Merchant’s QR code at a restaurant with…

Is Scalability A Bogey Created By Hardware Industry?

22 July 2020

A friend recently asked me the following question via Twitter: https://twitter.com/gopibella/status/1254986207601152001 I read the linked HBR article on Blockchain technologies and replied as follows: Many mobile payments use cases I…

Resolving The Tussle Between Different Pricing Methods

15 July 2020

Most of us are familiar with Cost-plus and Value-based pricing, which are the two most commonly used methods for pricing products and services. In cost-plus pricing, all input costs are…