Talk of Many Things – Page 21 – Personal Blog of Ketharaman Swaminathan

Referral Is Not Nepotism: Don’t Ditch Your Favorite Talent Acquisition Tactic

9 September 2020

Companies have been using Referral Programs for a long time to offer incentives to existing employees to source new employees. Referral offers the following benefits: It's cost effective. Companies pay…

How Brands Can Leverage The Eternal Disconnect Between Want & Like

2 September 2020

In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they…

Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior

26 August 2020

Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don't like them. Your product bombs.…

Random Lockdown Musings – Part 1

19 August 2020

Here are a few random business musings from the lockdown. #1. DEMAND SUPPLY Cooks, maid servants, drivers can't come to work. We're doing all the cooking, cleaning, driving by ourselves.…

How Does Turn By Turn Navigation Work?

12 August 2020

A turn-by-turn navigation system is a combination of hardware and software that provides an automobile driver with one or more motorable routes between Point A and Point B on the…

All Payments Are Not Equal – Retail Payments Primer

5 August 2020

This is a slightly edited version of my answer to the following question on Quora: I had a similar experience recently. I scanned the Merchant’s QR code at a restaurant with…

Is Scalability A Bogey Created By Hardware Industry?

22 July 2020

A friend recently asked me the following question via Twitter: https://twitter.com/gopibella/status/1254986207601152001 I read the linked HBR article on Blockchain technologies and replied as follows: Many mobile payments use cases I…

Resolving The Tussle Between Different Pricing Methods

15 July 2020

Most of us are familiar with Cost-plus and Value-based pricing, which are the two most commonly used methods for pricing products and services. In cost-plus pricing, all input costs are…

Role Of Analytics For B2B Websites

8 July 2020

Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online…

Why Is It So Hard To Spot Fake News? – Part 2

24 June 2020

In Why Is It So Hard To Spot Fake News? - Part 1, I listed six hacks for spotting fake news. To recap, they were: Google It Check the URL Verify…