Season’s Greetings
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2020 were: #10. Dr. Batra’s – A Sanitizer That…
Three Reasons Why Companies Don’t Behave Like Individuals
Since companies comprise individuals, many people believe that companies and individuals will behave in an identical manner under the same situation. I disagree. There's a big disconnect in the behavior…
Statistical Significance Is Dying – And Data Science Is To Blame
I concluded my blog post entitled Demystifying The Ubiquitous Sample Size Of 2000 on the following note: A survey with a sample size of merely 2000 can deliver statistically significant…
How Do Founders Become Rich When Their Startups Don’t Make Profits?
This is a slightly edited version of my answer to the following question on Quora: How is it that Amazon doesn’t make a profit, yet Jeff Bezos’ net worth is…
Consent Dilemma – Have You Given It Or Not?
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private…
How RuPay Can Disrupt Visa And MasterCard
In Don't Go Global Without Cracking The Value Proposition For Foreign Markets, I'd unpacked the dangers of taking your product global before cracking its value proposition for foreign markets. I'd taken…
False Positive Primer
We hear a lot of talk about False Positive and False Negative these days. Along with True Positive and True Negative, they constitute important principles in statistics. In general, this…
Bugs Are Everywhere – Don’t Single Out Excel & Access
It's fashionable to dunk on Excel and Access in many quarters. Take The Register for example. It blames Excel for under-reporting 16,000 Covid-19 cases in What a Hancock-up: Excel spreadsheet…
Traditional Media Has Itself To Blame For Its Downfall
Millennials don't read newspapers and magazines. That bodes ill for the future of traditional media. As though such threats caused by generational shifts are not lethal enough, traditional media is…
Driving Greater Sales Marketing Alignment – Sales POV
In Driving Greater Sales Marketing Alignment - Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing. In this blog post, we will see some…