How Merchants Will Fight Subscription Dodgers
Many product and service providers entrap consumers in subscriptions that they no longer need or want. The Rogue's Gallery of shady merchants includes some of the largest and most valuable…
Teardown Of “Direct To Consumer” Business Model
Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.)…
Welcome To The New GTM360 Blog
Welcome to the new GTM360 Blog! We have upgraded our blog to responsive design so that it provides an awesome UX on both desktop and mobile devices. All past blog…
How To Revive Interoperability In UPI
In Interoperability - The Sole Loser In UPI, we saw why interoperability has been compromised in UPI. In this post, we'll explore ways to revive this noble goal. Some people advocate…
What Does Customer Centric Really Mean?
Customer Centric means "thinking about the customer while designing your product and overall experience". There are various facets to the customer: Tasks - as in jobs to be done Preference…
Decoding The Tenuous Link Between GDP And TPV (Total Payments Value)
Many people conflate the amount of payments processed in a country with the country's GDP. This is wrong: GDP drives, but does not cap, TPV. Take the COO of a leading…
AI In UX
I've written before on Artificial Intelligence in User Interface of websites and apps. This post is about a related topic: Artificial Intelligence in User Experience. For the unintiated, User Interface,…
Westward ‘Ho Primer
In Calling BS Of The "Indian Market Is Big Enough For Indian Companies" Myth, we called out the challenges faced by Indian IT companies that restrict themselves to the Indian…
Can Fraternities Be Inherited?
Everyone is a member of some group or the other e.g. school, college, neighborhood, company, etc. Different groups have different level of affinity aka fraternity strengths. Intuitively, we know that…
Calling BS Of The “Indian Market Is Big Enough For Indian Companies” Myth
Every now and then, somebody points to the challenges of cracking the overseas markets and claims that the Indian market is big enough for Indian companies. Take the example of…