Talk of Many Things – Page 17 – Personal Blog of Ketharaman Swaminathan

FMCG v. Udaan – WTF is Happening Behind The Scenes?

3 November 2021

Amul and Parle have stopped supplies to Udaan. According to ET Prime, Alleging that B2B ecommerce platform Udaan was monopolising distribution to retailers, some of India's largest FMCG makers such…

RBI Emandate: Consumer Savior Or Revenue Killer?

27 October 2021

After being postponed by six months, RBI Emandate has finally come into effect from 1 October 2021. Applicable to recurring payments and auto debits, the new regulation has caused massive…

RIP Google Plex – But Big Tech Can Still Disrupt Big Banks

20 October 2021

Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its…

Colgate Total PayTM Cashback – Most Rewarding CEM Ever?

13 October 2021

Colgate-Palmolive is currently running a Customer Engagement Management program for its premium toothpaste brand TOTAL. Like all CEM programs, this one also mandates product purchase. The price of the product…

If The Pandemic Persists, Indian IT Will Enter Fortune Global 500 Next Year

6 October 2021

The title of this blog post might sound insensitive at first glance but I couldn't find a better way to capture the fact that Covid-19 has favorably impacted some companies…

CoWIN Certificate – Travel Ready Or Not?

29 September 2021

As soon as the UK government announced that it won't accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that…

Calling BS of Disruption of B2B Sales

22 September 2021

It has become a favorite pastime for a lot of people to predict the disruption of B2B sales. (Ditto banks, telcos, et al.) Take the author of this LinkedIn post…

How Merchants Will Fight Subscription Dodgers

15 September 2021

Many product and service providers entrap consumers in subscriptions that they no longer need or want. The Rogue's Gallery of shady merchants includes some of the largest and most valuable…

Teardown Of “Direct To Consumer” Business Model

8 September 2021

Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.)…

Welcome To The New GTM360 Blog

29 August 2021

Welcome to the new GTM360 Blog! We have upgraded our blog to responsive design so that it provides an awesome UX on both desktop and mobile devices. All past blog…