5 Ways For IKEA To Thrive
I've visited several IKEA stores outside India during the past 20+ years. While I haven't been able to visit the furniture retailer's first Indian store that opened in Hyderabad four…
Ambush Marketing Is Not Misselling
We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever,…
Season’s Greetings
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. As we announced in Welcome To The New GTM360 Blog, we upgraded our blog to responsive design…
Variants Are Making Phishing Attacks More Lethal Than Ever
Phishing attacks typically stoke greed or fear, just as many genuine business pursuits do. Not surprisingly, they enjoy a fairly high success rate. At 3%, it comes close to the…
Just Because You Can Show Digital Ads Doesn’t Mean You Should
In Digital Ads: Whose Preference Is It Anyway?, we saw how digital ads are targeted on the basis of advertisers' specifications regarding consumer preferences ("Meta Preferences") rather than the consumer's…
All Deceptions Are Not Equal – Bait-And-Switch Versus Phishing
Bait and Switch and Phishing are both deceptive. But, beyond that basic characteristic, they're not the same. In Bait and Switch, the deception is in the offer. In Phishing, the…
Digital Ads: Whose Preference Is It Anyway?
A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. https://twitter.com/s_ketharaman/status/662578097292709889 Sorry to say I told you so but I was right:…
Economic Times Publishes My Puff Piece On Bitcoin
Dear Editor of Economic Times: This has reference to the twin op-ed entitled “IT GIVES THE CREEPS” by Ateesh Tankha and Mythili Bhusnurmath in today’s edition of The Economic Times.…
How RBI Emandate Can Become Consumer Savior
Reserve Bank of India brought Emandate into force on 1 October 2021. As we saw in RBI Emandate: Revenue Killer Or Consumer Interest Savior?, this regulation impacts recurring payments and…
How To Make Your Customer Eat Out Of Your Hands
As a sales rep in the era of Buyer 2.0, you need to make your customer eat out of your hands in order to succeed in the high value B2B…