RIP Google Plex – But Big Tech Can Still Disrupt Big Banks
Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its…
Colgate Total PayTM Cashback – Most Rewarding CEM Ever?
Colgate-Palmolive is currently running a Customer Engagement Management program for its premium toothpaste brand TOTAL. Like all CEM programs, this one also mandates product purchase. The price of the product…
If The Pandemic Persists, Indian IT Will Enter Fortune Global 500 Next Year
The title of this blog post might sound insensitive at first glance but I couldn't find a better way to capture the fact that Covid-19 has favorably impacted some companies…
CoWIN Certificate – Travel Ready Or Not?
As soon as the UK government announced that it won't accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that…
Calling BS of Disruption of B2B Sales
It has become a favorite pastime for a lot of people to predict the disruption of B2B sales. (Ditto banks, telcos, et al.) Take the author of this LinkedIn post…
How Merchants Will Fight Subscription Dodgers
Many product and service providers entrap consumers in subscriptions that they no longer need or want. The Rogue's Gallery of shady merchants includes some of the largest and most valuable…
Teardown Of “Direct To Consumer” Business Model
Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.)…
Welcome To The New GTM360 Blog
Welcome to the new GTM360 Blog! We have upgraded our blog to responsive design so that it provides an awesome UX on both desktop and mobile devices. All past blog…
How To Revive Interoperability In UPI
In Interoperability - The Sole Loser In UPI, we saw why interoperability has been compromised in UPI. In this post, we'll explore ways to revive this noble goal. Some people advocate…
What Does Customer Centric Really Mean?
Customer Centric means "thinking about the customer while designing your product and overall experience". There are various facets to the customer: Tasks - as in jobs to be done Preference…