Convenience Needs A Measure. Exhibit A: Text Blaze
I received the following notification from a product I'd recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text…
Credit Card Best Practices – Part 2
In Credit Card Best Practices - Part 1, I argued that whether credit card is boon or bane is shaped by whether you use it or let yourself get used…
Shattering The Myth Of Lack Of Space – Q & A
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several…
Credit Card Best Practices – Part 1
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card…
Shattering The Myth Of Lack Of Space
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office,…
“WordPress Migration For Normies” Book Published!
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This…
Merchants Give Middle Finger To RBI Emandate
At the conclusion of my post entitled How RBI Emandate Can Become Consumer Savior, I had outlined two alternative operating models for the new RBI Emandate. For the uninitiated, Emandate,…
How Marketing Can Elevate The Stature Of QA
It's no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of…
The Case For Never Expiring ID
In the latest Lee Child novel Better Off Dead, Jack Reacher checks in to a hotel in a remote town in Texas, enroute Alabama. The room is booked in his…
Leading Universal Bank Cuts Compliance Cost
Here's our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government's "Aadhaar Seeding" regulation, this leading…