The Case For Never Expiring ID

In the latest Lee Child novel Better Off Dead, Jack Reacher checks in to a hotel in a remote town in Texas, enroute Alabama. The room is booked in his…

Leading Universal Bank Cuts Compliance Cost

Here's our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government's "Aadhaar Seeding" regulation, this leading…

5 Ways For IKEA To Thrive

I've visited several IKEA stores outside India during the past 20+ years. While I haven't been able to visit the furniture retailer's first Indian store that opened in Hyderabad four…

Ambush Marketing Is Not Misselling

We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever,…

Season’s Greetings

Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. As we announced in Welcome To The New GTM360 Blog, we upgraded our blog to responsive design…

Digital Ads: Whose Preference Is It Anyway?

A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. https://twitter.com/s_ketharaman/status/662578097292709889 Sorry to say I told you so but I was right:…