Have Your Overdraft And Eat It Too!
While other banks in America are fiercely resisting any caps being considered by regulators on their overdraft fees, ING Direct USA proclaims that it doesn't charge any overdraft fee on…
Select The Right Contact Provider And Boost Campaign Success
The marketable offerings are created, the email flyers, telescripts and other marketing collateral are ready. It's now time for business development executives to reach out to the target market via…
The New Rupee Symbol & Hammer-and-Sickle
I'm especially happy with the new Rupee symbol because it is designed by an alma mater, D Udaya Kumar, from IIT Bombay. Hearty congratulations to him! By rotating the symbol…
Banks Can’t Look Down On Remitters
Long unable to understand why banks are not anywhere as successful in the remittance business as money transfer operators (MTOs) like Western Union and MoneyGram, I found some clues in…
Why Are Hotel Taxes So Different?
To host the recently-held first GTM360 Foundation Day, we'd visited three 5* and two 4* hotels in Pune to have a look at their banqueting facilities and get their quotes.…
Overdraft Opt-In Presents A Huge Opportunity For BPOs
The Federal Reserve Board of the USA has amended the so-called "Regulation E" to prohibit financial services institutions from charging overdraft protection fees for ATM withdrawals and one-time point-of-sale debit card…
GTM360 Celebrates First Foundation Day
GTM360 recently turned one and celebrated its first Foundation Day on 16 June. Many of our customers, prospects and well-wishers joined us for cocktails and dinner at the Hotel Sun-N-Sand…
Google Versus LinkedIN Advertising Rekindles The Quantity Versus Quality Debate
Having recently completed a month-long campaign using the recently-launched LinkedIN DirectAds PPC advertising platform, I thought of comparing it with Google AdWords, the #1 PPC platform in the world. I've…
Whose Transaction Is It Anyway?
A couple of weeks ago, I'd written about Offermatic, a newly launched service that promises deeply discounted offers on items of everyday purchase based on your credit or debit card transaction history.…
No PC, No Google
In the early days of the Internet, there was so much hype around what it could do that the common man was almost under the impression that it could do anything…