“GlobalExtreming” – Not Global Warming – Is The Real Problem
Pune in India has become a lot warmer over the years. As recently as seven years ago when I moved in here, it used to be really hot only for 2-3…
Call Centers Can Cut Costs And Still Enhance Customer Experience
Websites of banks, telcos and other service providers make available a lot of generic information (e.g. interest rates) to their customers without asking them to log on. However, when the same…
Build – And Give It Away Free – But They Might Still Not Come
When a customer recently told me that he'd tried to leave a voicemail message for me but got a message saying my voicemail box was full, I was surprised. Like I've written in…
GTM360 Turns One
GTM360 turns one. A year ago, I founded GTM360 Marketing Solutions with the mission to enable high-tech companies derive incremental value from their existing ideas, products and capabilities. In the year that's…
Saviors Or Villains – Part 2
A couple of months ago, I'd written about the controversial subject of overdraft protection in my post called Saviors Or Villains? On the back of the increasing realization that banks…
Mine OOO Messages To Bolster Effectiveness Of Email Marketing
A recent email campaign we executed to announce the launch of our SAP CUSTOMER & PARTNER MAILING LIST gave us another occasion to be reminded about why we love Out of…
TCs Are Forever
Ever since banks introduced prepaid foreign exchange cards for overseas travelers, there have been several articles extolling their virtue. No doubt some of them have been inspired by banks that…
NRA’s Slogan Is Also Applicable For Knowledge
Thanks to Google, a lot of people believe that they should seek information only when they need it. Given the amount of information overload in today's digital world, this seems…
Debt Consolidation Comes To India
As most readers would be aware, debt consolidation is big business in a consumerist society like the US. It's also quite common in the UK with tubes in London, Manchester…
Price Decontrol Doesn’t Mean Inflation
In the context of oil, a recent Swaminomics column in the Times of India made a passing reference to the notion that "price controls do not quell inflation, and abolishing…