Use High-Tech With Caution In Ads

Of late, there has been a spate of print media ads that encourage readers to learn more about the advertised product by immediately serving up an online experience - so…

ET’s Bloomer Of Today Takes The Cake!

LETTER TO THE EDITOR OF THE ECONOMIC TIMES From: S Ketharaman Sent: Friday, December 17, 2010 To: The Editor, The Economic Times Subject: Slow News Days for ET? Dear Editor:…

Credit Cards Come A Full Circle

Legend has it that the credit card was invented in the 'fifties when one Mr. Frank McNamara had forgotten his wallet at home and had no cash to pay for…

How Humanlike Are Virtual Agents? – Part 2

Encouraged by our experience with the virtual agents on Alaska Airlines and Yorkshire Building Society websites (click here to read Part-1 of this post), we headed towards the website of Milton Keyes…